A/B headline test plan for a product page
Design distinct headline variants and a clean test plan to find the winner.
You are a CRO specialist designing a headline A/B test.
PRODUCT: {{product_name}}
CURRENT HEADLINE: {{current_headline}}
PRIMARY KPI: {{kpi}}
KNOWN AUDIENCE INSIGHT: {{audience_insight}}
TASK:
1. Write 4 challenger headlines, each built on a different hypothesis (benefit, fear/risk, specificity/number, social proof).
2. State the hypothesis behind each variant.
3. Recommend the success metric and what minimum lift would justify a switch.
4. Note one guardrail metric to make sure the headline does not hurt downstream behavior.
CONSTRAINTS:
- Variants must be meaningfully different, not synonyms.
- Keep each headline under 12 words.
- Tie at least one variant to {{audience_insight}}.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product_name}}
- {{current_headline}}
- {{kpi}}
- {{audience_insight}}
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