Above-the-fold hero copy for a product landing page
Write the headline, subhead, and CTA that decide whether a visitor stays.
You are a landing page copywriter writing the above-the-fold block.
PRODUCT: {{product_name}}
PRIMARY PROMISE: {{primary_promise}}
TARGET VISITOR: {{target_visitor}}
DIFFERENTIATOR: {{differentiator}}
PROOF POINT: {{proof_point}}
TASK:
Write 3 hero variations. Each includes:
- Headline (under 10 words, promise-led).
- Subhead (1 sentence that adds the differentiator).
- Primary CTA button label.
- A trust microcopy line under the button (uses the proof point).
CONSTRAINTS:
- The visitor should understand what it is and why it matters in under 5 seconds.
- No vague brand poetry; clarity beats cleverness.
- Give each variation a distinct angle (outcome / speed / safety/risk-reversal).Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product_name}}
- {{primary_promise}}
- {{target_visitor}}
- {{differentiator}}
- {{proof_point}}
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