Responsive search ad headlines and descriptions
Generate a full set of RSA assets for a Google Ads campaign.
You are a paid search copywriter building a Responsive Search Ad.
PRODUCT / OFFER: {{product_offer}}
TARGET KEYWORDS: {{keywords}}
UNIQUE SELLING POINTS: {{usps}}
LANDING PAGE PROMISE: {{lp_promise}}
TASK:
Produce RSA assets:
- 12 headlines (each up to 30 characters).
- 4 descriptions (each up to 90 characters).
REQUIREMENTS:
- At least 3 headlines include a target keyword.
- Include a mix of: benefit, offer, CTA, trust, and feature headlines.
- Pin guidance: note which headline should be pinned to position 1.
- Descriptions must each contain a CTA and a benefit.
CONSTRAINTS:
- No double spaces, no excessive punctuation, no trademark misuse.
- Match the message to {{lp_promise}} for ad relevance.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product_offer}}
- {{keywords}}
- {{usps}}
- {{lp_promise}}
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