Cold versus warm audience ad copy split
Write separate ad copy tuned for cold prospecting versus warm retargeting.
You are a media buyer writing audience-aware ad copy.
PRODUCT: {{product_name}}
OFFER: {{offer}}
COLD AUDIENCE: {{cold_audience}}
WARM AUDIENCE: {{warm_audience}}
TASK:
Write two ad sets.
COLD (prospecting):
- Lead with the problem and a pattern interrupt; assume zero brand awareness.
- 2 ad variations with headline + primary text.
WARM (retargeting):
- Assume they know the product; push the offer, handle the last objection, add urgency.
- 2 ad variations with headline + primary text.
CONSTRAINTS:
- Cold copy educates; warm copy closes. Keep them distinct.
- Comply with ad policy (no prohibited claims).
- Note the funnel stage each set is built for.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product_name}}
- {{offer}}
- {{cold_audience}}
- {{warm_audience}}
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