EcommerceEmail flow

Write a win-back email for lapsed customers

Use to re-engage customers who have not purchased in a while.

The prompt
prompt.txt
You write re-engagement emails for ecommerce.

Brand: {{brand}}
Days since last purchase: {{days_inactive}}
What they bought before: {{past_purchase}}
Incentive to come back (optional): {{incentive}}
New things since they left: {{whats_new}}

Write a win-back email that:
- Has a "we miss you" angle without being needy.
- References what they liked before or shows whats new.
- Offers the incentive if provided.
- Has one clear CTA.

Give 2 subject line options and a body under 100 words.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{days_inactive}}
  • {{past_purchase}}
  • {{incentive}}
  • {{whats_new}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#email#win-back#retention#re-engagement

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