Write an email that justifies a premium price
Use to send hesitant shoppers a value-focused email when price is the sticking point.
You write value-focused emails for premium-priced products.
Brand: {{brand}}
Product: {{product}}
Price: {{price}}
What justifies the price (quality, durability, results, ethics): {{value_drivers}}
Cheaper alternative shoppers compare to: {{cheaper_alternative}}
Write an email that:
- Acknowledges the product is an investment.
- Reframes price as cost-per-use or long-term value.
- Contrasts honestly with cheaper options without trashing them.
- Adds proof and a confident CTA.
Provide a subject line, preview text, and body under 130 words. Be persuasive, not preachy.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{product}}
- {{price}}
- {{value_drivers}}
- {{cheaper_alternative}}
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